List every home free. Not an agency. No commission.
1 million+ followers · 10 million+ views a month · 2,000+ members since 2022 · Homes from 15 countries
You have great homes, but the wrong buyers.
Buyers abroad can't find you. They don't know your agency or your town.
Portals bury your listing. Your home sits among hundreds of others.
Most enquiries go nowhere. You spend hours on people who never buy.
SOBA buyers are different.
1 in 2live in the United States
2 in 3are in the US, UK or Canada
3 in 4plan to buy within two years
Figures from SOBA's members, November 2026.
FREE LISTINGS
Free
List every home you have, free.
Connect your feed or your website once. Your homes go on SOBA and update every night. No listing fee, no limit, no commission. Every home is checked against our listing standards before it goes live.
EXAMPLE
soba.homes
Stone farmhouse near Sarlat, EUR 245,000. Listed by @youragency. Contact Marie on WhatsApp: +33 6 00 00 00 00.
ON SOCIAL
Partner plans
Your home and your name, in front of a million people.
Partner plans come with guaranteed posts on SOBA's social pages. Your agency is named and tagged in the post, with your contact details, so buyers come straight to you. 1 post a month on Partner, 3 on Partner Pro.
EXAMPLE
Featured
Stone farmhouse near Sarlat
€245,000
3 BED · 140 M² · FRANCE
FEATURED ON SOBA
Partner plans
Featured homes stand out, and buyers contact you directly.
Feature up to 5 homes on Partner, 20 on Partner Pro. Each one carries a Featured tag and your contact details on the listing: your name, phone, WhatsApp and email. The buyer never has to leave SOBA to find you.
EXAMPLE
NEW BUYER BRIEF · TUSCANY
A buyer wants a stone house in Tuscany under €300k. Cash. Moving within a year. Do you have any?
BUYER BRIEFS
Partner plans
We tell you when a buyer wants a home like yours.
Our members tell us what they want. When a brief fits your area, we send it to you directly.
EXAMPLE
NOTE FROM SOBA
A buyer is looking in Tuscany, and we just sent them your home.
WE SENT YOUR HOME
Partner plans
We send your homes to the right buyers, and tell you we did.
When a member's search fits one of your homes, we send it to them. Then we tell you, so you know who is looking and where.
SOBA SCORE
Free
Know what to fix before buyers see it.
Every home you list gets a SOBA Score out of 10 with specific tips: which photo to lead with, what is missing, what buyers abroad ask about. Where we have sales data nearby, the home gets a Price Check too.
SOBA VERIFIED
Free
Buyers trust a SOBA Verified agency.
Verified agencies carry the SOBA Verified badge next to their name on every listing, with a named contact and the languages they speak. Buyers know they will reach a real person.
DIRECT
Free
Buyers come to you, ready.
The buyer always contacts you directly. You deal with them yourself. Not an agency. No commission. We never share a buyer's details, and we never take a share of a sale.
Paste your listing feed or the page of your website that lists your homes. Works with the XML export from Inmovilla, Witei, Resales Online and other property software. Or add homes one by one.
STEP 3
Get SOBA Verified
Name the person buyers will deal with and confirm your contact details by code.
STEP 4
Feature homes when you are ready
Choose a plan on the site any time. No call needed.
FREE ACCOUNT
What you get for free.
Claim your profile and see your homes today.
Every home listed free, updated every night
Views, saves and contact clicks for each home
A SOBA Score and tips for every home
SOBA Verified badge once you are verified
An alert when we feature one of your homes
Several users per agency
YOUR FREE DASHBOARD
See what every home does.
Views, saves and clicks for each home, every month. And the buyers you could have met.
EXAMPLE FIGURES
Homes on SOBA
24
Featured
0
Views
2,460
Saves
238
Contact clicks
147
Performance
ViewsSavesContact clicks
PLANS · VAT INCLUDED
Pay a fixed fee. Never a commission.
Listing is free on every plan. Paid plans feature your homes and put them on our social pages.
Use your agency email. If we already know your agency, your homes link up straight away. We email you a 6-digit code to sign in.
QUESTIONS
Your questions, answered
Do you take a commission?
No. Not an agency. No commission. Listing is free. Paid plans are a fixed advertising fee, and that is all.
Is listing really free?
Yes. Connect your feed or website and every home that meets our standards goes on SOBA, with no fee and no limit. Not every home is accepted automatically: see What homes do you accept. Paid plans are for featuring homes and for social posts.
What homes do you accept?
What we accept
Listing is free, but not every home goes live automatically. We check every home you send against the same standards.
A home is accepted when it has:
An asking price, and it is for sale now
A location, down to the town level
Real photos of the home, with no watermarks, logos or text on them
The basics filled in: type of home, bedrooms, size and a description
One listing only. If we already have the home, we don't add it twice
Homes that don't meet this are not listed. Your dashboard shows each one with the reason and the fix, for example "Photos carry a logo: send clean photos" or "No size given: add the living area". Fix it and we check it again.
How do I connect my homes?
Paste the link to your listing feed (the XML export most property software makes) or the page of your website that lists your homes. We read it every night. You can also add homes one by one, and correct any detail from your dashboard.
What do I get when I feature a home?
A Featured tag wherever the home appears, and your contact details on the listing so buyers reach you without leaving SOBA. Partner features up to 5 homes at a time, Partner Pro up to 20. You choose them and can change them any time.
What are the guaranteed social posts?
Each month we post a home you choose on SOBA's social pages for its country: 1 post on Partner, 3 on Partner Pro. Your agency is named and tagged, with your contact details in the post.
Do you share buyers' details?
Never. Briefs are anonymous: country, budget, type of home, timing. When a buyer is interested, they contact you.
What does SOBA Verified mean?
You have named the person buyers will deal with and the languages they speak, and every contact channel you show to buyers is confirmed by a code. Verified agencies carry the SOBA Verified badge next to their name on every listing.
What about photos with our logo on them?
We ask for photos without watermarks or logos. If that is a problem for your agency, email Chris.
Can several people in my agency use the account?
Yes. Add users from the Team tab and choose what each one can do.
Who are SOBA's buyers?
Mostly people from the US, UK and Canada buying a home in Europe. Many buy with cash.
Can I cancel or pause?
Yes. Cancel any time. Pause holds your plan for up to 2 months.
Do I get invoices?
Yes. You get an invoice by email for every payment.
What about VAT?
Prices include VAT. Nothing is added at checkout. You can add your VAT number for your invoice.
How many founding seats are there?
15 across the whole site, and no more than 4 per country.
Are paid homes labelled?
Yes, always. Featured homes carry a Featured tag. Paid placement never buys our editorial picks.
SOBA is an advertising and media service, not an estate agent, broker or intermediary. SOBA holds no mandate, does not negotiate, arrange viewings, draft offers or hold funds, and is not a party to any sale. Enquiries go to the advertiser, who deals with them directly. Advertisers are responsible for the accuracy and legality of their listings and confirm they are authorised to advertise each home. Our fee is a fixed advertising fee; SOBA takes no commission.
